The Flash website trap is the most common problem
today in Dallas web design! Everybody offers Dallas web design because it's easy
and Flash design is profitable. However,
does your Dallas web design company or advertising agency
know or even care about employing the necessary search engine optimization
techniques and strategies for successful
Dallas internet marketing?
There are some beautiful
Dallas websites out there, but their chances
of ranking high for any relevant, target keywords have been
ruined by the use of only graphics and Flash and little
to no search engine readable text. You
need a Dallas web design company that understands search engine optimization. If they don’t,
it could cost you thousands in the long run, trying to go back
and change everything because you're not getting the required
TARGETED search engine traffic necessary to
make sales.
For
Example: You could spend $10,000 easy
on a website designed by a Dallas web design or advertising
agency, built in Flash or really cool fonts that are embedded in graphics,
only to realize later that the search engine spiders
can’t read any of your content and thus won't be able to index
it... This means you won't show up in the local Dallas search results and that
your prospects won't be able to find your website.
This is
critical information
YOU NEED TO KNOW
about web design and search engine optimization
before choosing a Dallas web design company or advertising
agency!
Search
engine spider readable text needs to be present on each page
of your web site for effective internet marketing, as Google explains in their webmaster guidelines.
Direct Google Quotes:
"Create
a useful, information-rich site, and write pages that clearly and
accurately describe your content... use text instead of images to
display important names, content, or links. The Google crawler
doesn't recognize text contained in images."
... AND...
"Use a text browser such as
Lynx to
examine your site, because most search engine spiders see your
site much as Lynx would. If fancy features such as JavaScript,
cookies, CONSULTATION IDs, frames, DHTML, or Flash keep you from seeing
all of your site in a text browser, then search engine spiders may
have trouble crawling your site."
BEWARE:
Many Dallas web design firms will be
out to sell you an expensive, yet ineffective
Flash or database driven website that you may not
even need. This is where the money is in web
development but some of these methods are not
search engine friendly and could prevent you
from ranking at all, causing you to become dependent
on PPC (pay-per-click) advertising for your
Dallas internet marketing efforts.
Here are some
industry keywords to use for my ranking test:
-
search
engine optimization Dallas
-
seo
Dallas
-
internet
marketing Dallas
-
internet
marketing consulting Dallas
-
web design
Dallas
My focus is on-page
SEO. I'm a Dallas web designer who knows how
to help your company achieve high, natural (organic
or algorithmic) search listings for target
keyword phrases.
If your prospects can't find you,
what's the point of having a website?
