On-Page SEO Dallas Search Engine Optimization

The main factors that go into ranking a website are:

1. Domain Name – You want your domain name to contain your top keyword phrase if at all possible.

2. Age of Domain - The older a site is, the more trust factor it will have with the search engines.

3. Relevancy - How relevant your content is to the keywords you have chosen - Achieving a target relevancy score involves placing the keyword phrases in all the strategic places where the search engines look for them, as well as using them enough without using them too much.

4. Popularity - How much traffic does a site get and how many other sites are voting for it (linking to it). Google was founded on the premise that the web should be democratic. Normally sites with the most votes (as long as their content is also relevant) will rank the highest. Every site that links to another, is in essence voting for that site to rank for the phrases (anchor text) used to make up the link.

5. Page Rank (Google only) – Page Rank, also known as PR, is Google’s measure of importance of a website. The PR scale goes from none (less than 0) to 10. When a website is first built it starts out with a PR of none and it gains PR based on how well it meets the factors that make up Google’s algorithm (formula for ranking websites), the core of which I described in 1-3. To give you an idea, a PR4 is very hard to achieve today. To see the PR of any site you can install the Google toolbar and turn on the Page Rank meter.