General overview of what's included in my Dallas Search Engine Optimization Services:

1. Professional Keyword Research: You will receive by email a list of the top keywords being used to search online for your products & services, including the average monthly search volume for each. During the call we will review how you can use Google's free keyword tool to conduct research yourself, and I will give you the best keywords to target based on competition and chance of success.

2. Meta-Tags Creation:  I create a unique title and description tag for each page in your site.  Your title and description tags control how your search engine listings read, and are instructions to the search engines that tell them how to list your pages.  Every page should have a different title and description, and has the ability to rank on its own, and is a doorway through which visitors can enter.

3. Content Review & Suggestions for Better Conversion

4. Content & Navigation Optimization:  I edit your text to ensure the keywords are being used effectively, and that your content validates what is advertised in the title and description tags. This is the stage where I add any missing SEO elements to your site and set-up the page structure for the best possible chance of ranking high, including evaluating and adjusting your internal navigation and making sure your anchor (linking) text contains keywords.

5. Image Alt Text:  I make sure all your images have alt text.  Alt text is substitute text that displays when an image is missing or when the page is being viewed with a text only browser. Missing alt text causes accessibility errors for text only browsers. Search engines view your site much as a text only browser does, so it is best to make sure there are no errors.  It is speculated that browser errors can hurt your ability to rank.

6. Creation of a robots.txt file or meta-tag:  This tells the search engine crawlers which directories and pages in your site should be indexed and which are private and should not be served up to the public.

7. Creation of an XML Sitemap:  This is not a sitemap for visitors, but exists just for the search engines.  They use it to learn about the structure of your site and to increase their coverage of your pages. It helps ensure they can find and index all the pages in your site.

8. Search Engine Submission: For new sites that have not yet been crawled and indexed, I hand-submit your XML sitemap to the three major search engines:  Google, Yahoo Web Results, and Bing (formerly MSN Live Search).   A one-time submission is all that's needed.  A site does not have to be submitted for a search engine to find it.  They find sites all on their own. Here is what Google says about site submission:

"Inclusion in Google's search results is free and easy; you don't even need to submit your site to Google.  Google is a fully automated search engine that uses software known as "spiders" to crawl the web on a regular basis and find sites to add to our index.  In fact, the vast majority of sites listed in our results aren't manually submitted for inclusion, but found and added automatically when our spiders crawl the web."