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Get the truth about Web Design for Search Engine Optimization Dallas, Fort Worth!

Search Engine Optimization, Internet Marketing Dallas/Fort Worth, Texas

Every site needs basic
SEARCH ENGINE OPTIMIZATION!

85% of all online sales are currently being produced by 15 Major Engines. These Engines are as follows:

Of the people shopping on these engines only 8-10% ever make it past the first page of search engine results. What this means to you is simple. You must have at least a first page listing under the right keywords on these engines to generate solid sales via the internet.

Basic Search Engine Optimization Includes:

1. I start by doing a full in-depth review of your keywords and phrases. By researching your market and products I am able to suggest the proper keywords for your site. This is the first step. You must be targeting the right categories via the search engines or you will not be able to create a high conversion ratio and therefore increase sales.  
    

2. Once the new list of keywords has been created, I will write and install the most effective metatags for each of your webpages. By optimizing the code correctly, I am essentially creating the foundation for your site and setting it up for the best possible submission to the search engines. I focus on making the title, description, and keywords tags relevant to the content of each of your pages and therefore guaranteeing a positive result from the various engines.
    

3. I work with you to write relevant, optimized text for your web pages and link structure, and place it in the most effective places on your pages.
    

4. I add keyword rich alt text behind all your images.
    

5. For new sites that have not yet been crawled and indexed, I submit your pages to the major search engines, including Google, Yahoo, MSN, AltaVista, EntireWeb, Exact Seek, AOL, DogPile, Earthlink, Go, Overture, ICQSearch, IWON, Mamma, MetaCrawler, Netscape, Inktomi/MSN/Lycos, HotBot, AllTheWeb. A one time submission is all that's necessary. Google on Site Submission

My Rates & Terms

Frequently Asked SEO Questions:

Should I have my site designed, and then come to you for optimization?

If you do not want me to design your site, you should at least have me consult with your web designer. Optimization starts with design. For example, if your main keyword phrase is "blue widget dallas", you want to use it when naming your pages. This is so that the page urls will include keywords, as this is one of the places the search engines look for keywords to establish relevance.  For example: Instead of naming your About Us page about_us.html, you would want to name it about-dallas-blue-widget-company.html... and to use dashes instead of underscores to separate the words. As you can see, this page you are reading is named search-engine-optimization.htm, so the url is: http://www.thetruthnetwork.com/search-engine-optimization.htm

Once the site has been optimized, how long does it take to get ranked?

Getting ranked can take anywhere from 30-45 days, up to a year or more. It depends on how competitive your targeted keywords are. Here is some info. about Google and the ranking of NEW websites:

Sandbox Filter - The Sandbox theory, or Sandbox effect as it has become known in the SEO world, is a dampening filter that is applied to new websites. It usually lasts for between six months and a year from the site's launch date. It's not unusual for a new website to enter the SERPs (search engine results pages), for a couple of weeks and then drop out of the search engine rankings completely, so if it happens to your new website - don't panic!

Does the Google Sandbox filter really exist?
The Sandbox theory seems to be particularly apparent when a website's keyword phrases are fairly high profile and difficult to optimize for, such as playstation games, personal loans, search engine optimization, credit cards, SEO, etc. Although the sandbox effect is more obvious on a website with products and services with high searched for keyphrases, it seems that most sites appear to suffer from the Sandbox effect, to some extent, irrespective of the keywords or the number and quality of incoming links from other websites. Although the Google sandbox effect is merely a theory, it is a theory that 75% of webmasters and search engine optimization professionals believe is a filter in the Google algorithm.

The sandbox filter would appear to be designed to discourage spam websites, short term websites and to put short term link renters out of business.

If your site is new and cannot rank high in highly competitive keywords, it may solely be because other websites are more established in the search engines. For example, they have a higher PageRank, more inbound links, more content, etc. Therefore, you should put effort into link building and content optimization. Eventually, you will see your website's rankings rise.

How long does a site stay optimized?

The type of optimization I do, which is organic/on-page optimization lasts forever. It is setting up the site STRUCTURE to have the best chance of ranking high. Usually once a site starts ranking well, it stays that way, and doesn't need to have much done to it... maybe some tweaks to the meta-tags and page content a couple times per year. This does not mean though, that you do not need to do anything else to help your site. I HIGHLY recommend hiring a company to help you establish QUALITY, one way incoming links (not a link exchange program).

Are there any monthly services that are needed to keep a site optimized?

No, not on my end. But again, I HIGHLY recommend hiring a company to help you establish QUALITY, one way incoming links (not a link exchange program).
 

Why Choose Me as your Search Engine Optimization Company Dallas, Fort Worth, Texas?

If you're looking for fast, affordable, effective search engine optimization to reach Dallas, Fort Worth, Texas or other localized consumers, then I can help, as my clients will attest.  I've managed to get some impressive Google, Yahoo and MSN rankings for my Dallas, Fort Worth, Texas customers, helping them to significantly increase sales, without costing them an arm and a leg.

Here's are the basic ingredients to search engine optimization Dallas, Fort Worth, Texas:

Keyword Phrases

First I research the keyword phrases you intend on using by researching what keyword phrases Internet users most often employ to find your product or service. For example: There is no point in optimizing your site for "online web marketing" if everyone types in "Internet marketing".

Once I have a list of potential keyword phrases with a high amount of internet traffic, together we comb over that list and see which keyword phrases best describe your product or service.

Competition Analysis

I research your competition with these questions in mind:

• What keyword phrases are they using?

• What are the titles of their sites?

• When we do a search for the keyword phrases you are considering, who comes up in the top five rankings?

• What is their title/keyword phrases?

• Are the top ranking sites your competitors or are they industry associations?

Links

You can do a link search to see who is linking to your competition. In a search engine, type in "link:" (without the quotes) followed by the URL you want to verify. This will allow you to see all the important links to the site that the search engine tracks (I recommend doing this in both Google and Yahoo).

• Can you get links from the same sites as your competitors?

• Are there industry associations or organizations that are linking to the top sites, but not to you?

Start soliciting links today! Get people in your industry to link to you.

Contact:

• Industry associations and organizations
  Web sites about your industry.

• Sites related to your product or service.

• Suppliers

• Resellers

• Competitors who don't compete in the same region.

• Sites that sell products/services that relate to yours, but don't compete directly.

Submissions to Directories create incoming links to your site:

Submit to all the directories you can find, so long as they are related (e.g., don't submit to an SEO directory unless your site is about SEO). Submitting to a directory should not be a mindless activity. Read the directory's directions on how to submit VERY CAREFULLY. Write your description very well, and tailor it to each directory in order to follow their guidelines. Make sure you submit (and get in) to www.dmoz.org (http://www.dmoz.org/) - it is probably the most important directory out there today.

Do research and find "vertical directories" that focus on your industry, and submit to them. These directories are very important because, for example, if you have an SEO site, what better potential client than someone who found you through an SEO directory!

Search engines and directories are different. Do not confuse them. You can submit to all the search engines you can find, but it usually won't do much because the good search engines will find you anyway. Submitting to random search engines will usually only increase your email spam.

Optimizing Your Web Site

I help you write good quality content that focuses on your keyword phrases. Above all else, this is the single most important factor.

Sure there are other on-site factors such as:

• Getting the keyword phrases into the title tags (this is the second most important factor).

• Getting the keyword phrases into the Meta description tags, the Meta keyword tags, the headers and sub headers, the alt tags, and into some link text (some of these factors are VERY minor).

• Having a good site map so that the search engine spiders can easily navigate your site.

• Don't use frames.

• Use flash wisely (not the WHOLE site in flash).

• Use external files for your java-scripts.

• Use dynamic URL's wisely (Avoid using URL's with ? or & in them).

Content is King

You need to write good quality content that focuses on your keyword phrases? All of the points above are superfluous if you don't have good content. Content is the food that the search engine spiders like to gobble up with a voracious appetite. The items below are just the side dishes. You need good content to get decent rankings, but you need the side dishes to become a serious competitor in your market.

• Write about your keyword phrases.

• Write extra pages.

• Write about your industry.

• Write about your product or service's uses.

• How will your product/service improve the life of the consumer? Find out, and then write about it.

• Why is your product/service better than your competitor's? Think of a reason and write about it.

• What is the history of your product/service? Or your industry? Write about it.

• Who are you? Everyone always enjoys "about us" pages.

• And of course, be sure to serve the search engine spiders with a tasty main dish full of keyword phrases!

Whatever you do, be sure that you don't write junk or filler copy and double check that everything reads well. Keep in mind that writing about your keyword phrase doesn't mean adding the keyword phrase unnaturally into the text.

Conclusion

• Build your web site for your customers, within the guidelines that the search engines set out.

• Don't make the site awkward by over-conforming.

• The site's first focus should be on what your clients want.

• Create good content. Good, quality content that reads well and flows seamlessly.

• Update it regularly. An active, living site is healthier than a stagnant, dead one (the search engines spiders like their food alive and full of life).

Search Engine Optimization Mistakes and Solutions

To many websites, webmasters discover that major sources of website traffic come from search engines. Therefore, they are all keen on gaining top search engine placements through search engine optimization.

Based on our several years of SEO experience, we point out some common mistakes and shed some lights to correct it.

1. Cannot Get Indexed by Search Engines, Really?
A garment ERP software solution provider came to me and asked a question: "I have established a new website for 1 year, and found a SEO company to submit my website. However, my website can be found in search engines only when I type my domain name http://www.indigo8-solutions.com in search query box. The SEO company told me:

"My domain got banned. What can I do?"

Ah, I told them they have been fooled by that SEO company. If you type your domain name in search box and your website can be found, which means your website has not been banned. Interestingly, your SEO company's domain name is no longer found in Google. Their domain got banned only.

To help them find out their real problems, I found the following in search engines:

a. When typing their domain name in search query box, their site will be displayed in search result. Instead of displaying

Title Tag in the search result, search engine displays their domain name only.

b. Only 1 page is being indexed.

What's the problem then?

With a closer look to their coding, I found that at the top of their webpage, they heavily use JavaScript to present their heading, company name, visible content, and website menu. Actually, many search engines have difficulties in reading JavaScript codes.

Solution?

Put those JavaScript in external js files and leave the webpages with plain HTML codes. Search engines usually have problems in crawling JavaScript. Since their whole site navigation menu is written in JavaScript, they should build a sitemap using plain HTML so that search engines can read all of their pages.

One more tips: When you cannot get indexed by search engines, do not blindly believe someone saying that your website get banned. You should firstly look at your website structure and see if your coding are clumsy and make search engines hard to "read" your website.

The problem created by JavaScript is not uncommon nowadays. Even a very big Asia Market Research Firm also commits this error. They are now starting to rectify it.

2. Link Building
In many forums, some people are strongly opposed to link exchange and claim that it is a devil and it hurts your search engine ranking and even get you banned.

I personally do not agree. Evidence shows that many top sites are doing link exchange and getting top rankings across all major search engines. In addition, link exchange has been a long used way for traffic building by smaller websites. I do not see why search engines will block people to promote websites using this simple and long used method.

Indeed, link exchange becomes a problem only when you manipulate link text with a pure purpose of tricking search engines, exchange links with link farms, or buy hundreds of domain names and cross-link with your site.

A solution to avoid link exchange hurting you includes:

1. Use a wide variety of link text.

2. Seek link exchange with sites of similar theme.

3. Emphasize on how many traffic you can get from your link partners instead of search engine ranking.

Some webmasters know the importance of link exchange. However, they think that it consumes most of their time and finally give up doing it. A solution is that you can consider using Linkautomate.com to manage your links. This kind of software saves you time in link checking and link page update.

3. Use of Flash Intro
Web design companies try hard to persuade you to use a Flash introduction as your homepage. You think that "Wow! The flash animation is very appealing and it makes your site looks more attractive". However, do you know that it can hurt your website in search engine ranking?

Let me explain..

Search engines analyze website based on text. Flash, unluckily, is not text. According to "How to Design Website Guideline" of Siuchu Suga, search engines are not able to read content presented by Flash. They just treat Flash as an embedded object or graphics only. If you use a Flash Intro as your homepage, you will never get good rankings.

In addition, many Flash intro do not offer additional and meaningful content to visitors. Ask your visitors, how many of them are really interested in reading your Flash Intro before going straight to your website content?

A solution to use Flash or not, please ask yourself whether the Flash intro is really useful and can offer additional information to your visitors? Secondly, instead of a Flash homepage, you may consider making a Flash header together with content at your homepage.

4. Hidden Text and Meta Tags
Webmasters understand that keyword density is a way to improve search engine ranking, and some webmasters use a technique called "keyword stuffing". They will stuff keywords into their webpages repeatedly, e.g. "keyword 1, keyword 2, .... keyword 1, keyword 2...." Well, everyone knows it does not make sense to visitors. Therefore, those "clever" webmasters will make those text invisible. For example, make the text color identical to background color.

Unluckily, this trick no longer works. Search engines are able to detect it, and penalize websites using this nonsense technique. If you do not want your site being penalized, remove those text immediately in case you have adopted this method.

Okay, some webmasters only stuff keywords in Meta Keyword Tags, an area for putting keywords. I am sorry to say that stuffing keywords in Meta keyword tags is also no good. You can only repeat a keyword for 3 times at most. Nowadays, search engines place less emphasis or even no emphasis on Meta keyword tags. So, what is the point of risking yourself by stuffing keywords there?

5. Use of Dynamic Pages
Many websites use content management system (CMS) to generate their webpages. As generation of dynamic pages are easier for website development, CMS generally use dynamic pages. However, search engines have difficulties to spider and understand them.

To solve the problem, you can consider using Mod Rewrite in case you use Apache server or finding a CMS that can generate static HTML pages.

6. Be a PageRank Monster
Many search engine marketers are too focused on their website's PageRank. Everyday, they are talking and checking PageRank.

They perform link building based on PageRank only. In fact, PageRank is only one factor for Google to determine search engine ranking. It also cannot affect your rankings in other search engines like Yahoo and MSN. If you are too concerned about PageRank, you finally will ignore other important optimization criteria.

Therefore, you should repeatedly remind yourself that PageRank is only one of the many factors and you cannot only work on it.

About the Author: By Jimsun Lui, who is working in Search Engine Optimization division of Agog Digital Marketing Strategy Limited. The company assists clients in both Chinese and English search engine optimization.