Affordable SEO Web Design Dallas, Fort Worth, Texas (TX)

Optional Services:
I will create and optimize Map: Local Search Business Listings for you on Google, Yahoo and Bing (formerly MSN) for an additional fee of $300.

You can do this yourself for free - Read this article:
How to get listed high in Google Maps: local search business listings

If you just don't have the time or inclination to do it yourself, or are having trouble getting ranked in the top 10, I offer this service for a flat fee, which covers set-up and optimization, and is due in advance.  The going rate is $500-1,000 just for Google, so it's a deal!  I can make no guarantees except that I'll do my best, because I'm not the search engines. 

It will be up to you to provide me with any photos you want to use, your logo, a link to your YouTube channel if applicable, information regarding any coupons you want to advertise, etc., prior to set-up.  Any future tweaks or changes you request will be billed at my normal hourly rate.

Back to Top

I will do my best to accommodate your needs and budget.

General overview of what's included in my Search Engine Optimization (SEO) Services:

1. Keyword Analysis: I start with in-depth keyword research using the best keyword finder tools.  This allows me to provide you with a comprehensive list from which to choose keywords that will allow for the greatest chance of ranking success.  Effective search engine marketing requires targeting phrases that are not only popular, but where the number of competing sites is not overwhelming.  Keyword research will also tell us if we need to create any additional content or pages for your site, based on what people are looking for.  Each product or service you offer needs to have its own page, linked from the home page via a text based hyperlink that contains a keyword.  For example, instead of a link to your services page that simply reads services, you should have a page for each service, linked from  your home page via keywords, i.e. keyword 1 service, keyword 2 service, keyword 3 service and so forth.

2. Title & Description Tags:  I create a unique title and description tag for each page in your site.  Your title and description tags control how your search engine listings read, and are instructions to the search engines that tell them how to list your pages.  Every page should have a different title and description, and has the ability to rank on its own, acting as a doorway through which visitors can enter.

3. Content & Navigation Optimization:  I edit your text to ensure the keywords are being used effectively, and that your content validates what is advertised in the title and description tags. This is the stage where I add any missing SEO elements to your site and set-up the page structure for the best possible chance of ranking high, including evaluating and adjusting your internal navigation and making sure your anchor (linking) text contains keywords.

4. Image Alt Text:  I make sure all your images have alt text.  Alt text is substitute text that displays when an image is missing or when the page is being viewed with a text only browser. Missing alt text causes accessibility errors for text only browsers. Search engines view your site much as a text only browser does, so it is best to make sure there are no errors.  It is speculated that browser errors can hurt your ability to rank.

5. Creation of a robots.txt file or meta-tag:  This tells the search engine crawlers which directories and pages in your site should be indexed and which are private and should not be served up to the public.

6. Creation of an XML Sitemap:  This is not a sitemap for visitors, but exists just for the search engines.  They use it to learn about the structure of your site and to increase their coverage of your pages. It helps ensure they can find and index all the pages in your site.

7. Search Engine Submission: For new sites that have not yet been crawled and indexed, I hand-submit your XML sitemap to the three major search engines:  Google, Yahoo Web Results, and Bing (formerly MSN Live Search).   A one-time submission is all that's needed.  A site does not have to be submitted for a search engine to find it.  They find sites all on their own. Here is what Google says about site submission:

"Inclusion in Google's search results is free and easy; you don't even need to submit your site to Google.  Google is a fully automated search engine that uses software known as "spiders" to crawl the web on a regular basis and find sites to add to our index.  In fact, the vast majority of sites listed in our results aren't manually submitted for inclusion, but found and added automatically when our spiders crawl the web."

Back to Top

SEO Estimate
If you have an existing site and are just in need of search engine optimization services, I can almost always complete the required SEO within my $1,500 (10 hour) minimum.

Web Design & SEO Estimate
When I design and optimize a site from scratch, it usually takes between 1.5 & 2 hours per page. The average $1,500 job will generally yield 5-7 optimized pages.  The more prepared you are with your logo, images and page content, the faster I can finish.  You could potentially get several more pages for the minimum. The average web design and SEO project I do is $1,500.

Back to Top

Very Important:  You will need to establish backward links.  Google sees every QUALITY link to your site as a vote for your site, which increases your sites measure of importance or PageRank (PR).  The higher your PR, the better your site will do in the rankings. Here are some backward link building tips.

Back to Top

Frequently Asked SEO Questions:

1. Should I have my site designed by someone else and then come to you for optimization?
   In most cases I should be able to both design and optimize your site.  This is preferable, because Optimization starts with web design. If I think someone else would be a better fit, I'll tell you and refer you to a designer for a quote that is someone I trust, and can work with that understands the basic things to do and not to do when designing a website that are important to the sites' chances for ranking well.
   
   Here's a prime example of why you need an optimization expert to consult on your design: Keywords should be used in the naming of your pages at creation and in the text that makes up the hyperlinks of your sites' internal navigation.  Every page in your website should be linked to via a text link (not just an image or button) from your home page, so that it is not orphaned. Each page URL (webpage address) should include the main keyword associated with that page.  This is because the URL  is one of the places where the search engine spiders look for keywords.  For example, instead of naming your services page services.html and linking to it in your navigation as Our Services, the web designer should name it keyword-services-dallas.html and internally link to it as Keyword Services... and dashes instead of underscores should be used to separate the words.  Words separated by dashes are seen by the search engines as separate words, while words separated by underscores are seen as run on words.  Also, a lot of web designers have the tendency to overuse graphics so that they can use cool fonts, embedding important content that then cannot be read/indexed by the search engines.
    

2. Once my site has been optimized, how long does it take to get ranked?
   Getting ranked can take anywhere from just a few days (with existing sites) to 30-90 days or even a year or more for new sites.  It depends on how competitive your keywords are. Here is some information about Google and the ranking of NEW websites:  Sandbox Filter - The Sandbox theory or Sandbox effect as it has become known in the SEO world, is a dampening filter that is applied to new websites. It usually lasts for between six months and a year from the site's launch date. It's not unusual for a new website to enter the SERPs (search engine results pages) for a couple of weeks and then to drop out of the search engine rankings completely, so if it happens to your new website - don't panic!
    

3. Does the Google Sandbox filter really exist?
   The Sandbox theory seems to be particularly apparent when a website's keyword phrases are fairly high profile and difficult to optimize for, such as playstation games, personal loans, search engine optimization, credit cards, SEO, etc.  Although the sandbox effect is more obvious on a website with products and services with high traffic volume key phrases, it seems that most sites appear to suffer from the Sandbox effect to some extent, irrespective of the keywords or the number and quality of incoming links from other websites.  Although the Google sandbox effect is merely a theory, it is a theory that 75% of webmasters and search engine optimization professionals believe is a filter in the Google algorithm. The sandbox filter would appear to be designed to discourage spam websites, short term websites and to put short term link renters out of business.  If your site is new and doesn't rank for highly competitive keywords, it may solely be because other websites are more established in the search engines. For example, they have a higher PageRank, more inbound links, more content, etc. Therefore, you should put effort into backward link building and content optimization. Eventually, you will see your website rise in the ranks.
    

4. How long does a site stay optimized?
   The type of optimization I do, which is organic, on-page optimization, lasts forever.   It is setting up the site's STRUCTURE to have the best chance of ranking high. Usually once a site starts ranking well, it stays there and doesn't require continual work (contrary to popular belief - based on my experience) ... maybe just some tweaks to the meta-tags and page content a couple times per year. This does not mean though, that you do not need to do anything else to help your site rank high and stay ranked high. Read this article on Off-Page SEO for other things you can do to help promote your site in the search engines.
    

5. other seo companies are telling me I need monthly MAINTENANCE to keep MY site optimized, is this true?
   No, not usually.  Once I optimize a site it tends to continue to do well without constant maintenance.  I have tons of clients that will verify this fact.   I do though HIGHLY recommend doing the things I mention in this article on Off-Page SEO.  It is not a complete list though... That I will email to you after you hire me.
   
   Back to Top