For starters, you need to give your pages a title
between the <title></title> tags in the head section of the
page. Make it a descriptive title with at least 1 keyword. 4
keywords maximum is usually enough. Please don't leave the title
as "untitled", and don't set it to "home" or "Page 1" or
anything like that. Doing so won't help your search engine
rankings one bit.
Next you need to write a description using the
description meta tag i.e. <meta name="Description" content="yourdescriptionhere">. This should go in the head part of the html, after the
</title> tag preferably. This only needs to be about 1 sentence
long and contain your keywords once or twice. Any more than
that and it might look a bit spammy.
The keyword meta tag.
Most search engines ignore the keywords meta-tag now days, but it certainly wont hurt your rankings
to use it anyway. Here's what
the keyword meta tag looks like, <meta name="Keywords"
content="your keywords here">. Include each keyword once. Do not repeat your keywords over and over in
the keywords tag.
Keyword Meta-Tag Tip
You should not put the same word in there over and over again
because that is called "spamming" and many of the search
engines are catching on to this. If they catch you, they’ll
kick you out totally and could black list you from their search
engine. They are getting strict about this, so be careful!
Keyword Trick
In general you should use the plural version of
keywords in your meta tags. One example is using "dogs" as a keyword instead
of "dog." If someone searches for the word "dog" when you
have used the word "dogs" they will still find you because
the word "dog" is included in the word "dogs." But if you use
the word "dog" and they search for the term "dogs," it's likely
you won't be found because the word "dogs" is not entirely
included in the word "dog." This trick will not work for a word
like "company" because the plural word "companies" is spelled
completely differently.
Contact me for a
FREE
SEO Web Design analysis.
On-Page Optimization Tips
Ok now we need to change elements of the page than
people will actually see. The stuff you just typed in will
only be readable by search engine spiders when they crawl your
pages, apart from the title of your page of course.
First you need to have a header in a <h1> tag. It
doesn't look particularly pretty, but it's effective. It lets
the search engine spider know, that the piece of test in the
<h1> tag is important. Now you need to write a header in the
<h1> that contains your keywords. It's pretty similar to just
having the page title on the actual page. Doesn't need to be
long, just a few descriptive words about what the following
page is about.
This next one is the part I'm going to have to leave
in your hands. If you haven't got any content on the page,
then you need to write it. Try to include the keywords about 3
times in the top third of the page. Only put them where it
will read correctly. For example don't put them all in one
sentence because it will sound silly. Try to make your content
an absolute minimum of about 400-500 words.
Do you have images on your webpage? Then you need to
give them "alt" tags. These is for incase a user cannot
display or chooses to not display images for whatever reason. Instead, they will see whatever you place into your alt tag.
Only put in your keyword as part of the alt tag if it is
relevant. The alt tag should be descriptive to the image.
Make the above changes to your webpages and you
should see a nice rise in your search engine ranks when they
next index your site. It will definitely pay off in the end.
Best of luck!
Stephen Warren is the creator of
MakeAGreatSite.com There you'll learn how to make a great
site and turn it into a money making machine in no time. Your
free to publish this article on any website, providing it is
unedited and complete, this resource box is there and the link
back to my site is clickable.