Meta Tags Optimization Service Dallas, Fort Worth, Texas

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For starters, you need to give your pages a title between the <title></title> tags in the head section of the page. Make it a descriptive title with at least 1 keyword.  4 keywords maximum is usually enough. Please don't leave the title as "untitled", and don't set it to "home" or "Page 1" or anything like that. Doing so won't help your search engine rankings one bit.

Next you need to write a description using the description meta tag i.e. <meta name="Description" content="yourdescriptionhere">.  This should go in the head part of the html, after the </title> tag preferably.  This only needs to be about 1 sentence long and contain your keywords once or twice. Any more than that and it might look a bit spammy.

The keyword meta tag.  Most search engines ignore the keywords meta-tag now days, but it certainly wont hurt your rankings to use it anyway. Here's what the keyword meta tag looks like, <meta name="Keywords" content="your keywords here">. Include each keyword once.  Do not repeat your keywords over and over in the keywords tag.

Keyword Meta-Tag Tip
You should not put the same word in there over and over again because that is called "spamming" and many of the search engines are catching on to this. If they catch you, they’ll kick you out totally and could black list you from their search engine. They are getting strict about this, so be careful!

Keyword Trick
In general you should use the plural version of keywords in your meta tags. One example is using "dogs" as a keyword instead of "dog." If someone searches for the word "dog" when you have used the word "dogs" they will still find you because the word "dog" is included in the word "dogs." But if you use the word "dog" and they search for the term "dogs," it's likely you won't be found because the word "dogs" is not entirely included in the word "dog." This trick will not work for a word like "company" because the plural word "companies" is spelled completely differently.

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On-Page Optimization Tips

Ok now we need to change elements of the page than people will actually see. The stuff you just typed in will only be readable by search engine spiders when they crawl your pages, apart from the title of your page of course.

First you need to have a header in a <h1> tag. It doesn't look particularly pretty, but it's effective. It lets the search engine spider know, that the piece of test in the <h1> tag is important. Now you need to write a header in the <h1> that contains your keywords. It's pretty similar to just having the page title on the actual page. Doesn't need to be long, just a few descriptive words about what the following page is about.

This next one is the part I'm going to have to leave in your hands. If you haven't got any content on the page, then you need to write it. Try to include the keywords about 3 times in the top third of the page. Only put them where it will read correctly. For example don't put them all in one sentence because it will sound silly. Try to make your content an absolute minimum of about 400-500 words.

Do you have images on your webpage?  Then you need to give them "alt" tags.  These is for incase a user cannot display or chooses to not display images for whatever reason.  Instead, they will see whatever you place into your alt tag. Only put in your keyword as part of the alt tag if it is relevant.  The alt tag should be descriptive to the image.

Make the above changes to your webpages and you should see a nice rise in your search engine ranks when they next index your site. It will definitely pay off in the end. Best of luck!

Stephen Warren is the creator of MakeAGreatSite.com There you'll learn how to make a great site and turn it into a money making machine in no time. Your free to publish this article on any website, providing it is unedited and complete, this resource box is there and the link back to my site is clickable.