You probably came here expecting to find a website about search engine optimization and you have. But further below I am going to digress from that subject matter in order to make some major announcements related to the future of my role as a consultant that may or may not be relevant to your visit.

Wondering Where to Start?

  • If you came here looking for DIY information on how to make your website perform better in the rankings of the major search engines, then just start browsing through the articles under the free advice drop down in the main menu above, or start on the What You Need to Succeed Online page.
  • If you’re looking to hire a digital marketing consultant to guide and work with you, and/or you need specific internet marketing related services, start on the Hire An Expert page.
  • If you’re a past personal client of mine, Shelley Cates, then the below may be important information for you to know and I invite you to please keep reading.

Open Letter To Whom It May Concern:

I have accepted a position as the Director of Internet Marketing for a local law firm and couldn’t be any happier about my decision. This new job allows me 100% freedom, an unlimited earning potential, and gives me the time I need to focus on recovering my health and well-being. Not to mention, I will get to spend more quality time with my family, and to pursue that which I am passionate about and feel is my true life’s work and service.

Now I’ll have only one website to watch over instead of a couple hundred, and I’ll have time to do research and stay abreast of the latest strategies in digital marketing to best serve my new employer. For those of you who look to me for answers, I will be keeping this website up to date and sharing information in the free advice section, so be sure to sign-up for my feed.

Please be advised if you are a previous client, that I have arranged for Jeff Tropiano to take over as your SEO consultant, if you so desire. I have been working with Jeff and mentoring him in how I do SEO for the past five years and will continue to do so. Jeff was also already in the industry for a couple years before we met. The phone number and email advertised on this website funnel to him, and he will be able to assist you with anything related to your website marketing needs.

The advantage of using him, if you trust and wish to remain connected to me, is that I will be maintaining a very close relationship with Jeff and he will have direct access to me if my input is truly needed.

Jeff also has access to and is working closely with my entire team of service providers, people I have developed tight relationships with over the years. I personally think my team is the best of the best when it comes to SEO and other various services related to digital marketing, and I have no hesitation regarding putting you in their capable hands via Jeff as the overseer. If you want to work with him, be advised you will be asked to pay him directly instead of me, and he is not responsible for any previous work you may have hired me to do.

If you came here as a potential new client, I strongly advise you to reach out to Jeff and give him a chance to see how he can best serve your needs. My team, the same team I will be using for my own and my new employer’s website, consists of very talented, super savvy individuals when it comes to search engine algorithms, Google’s in particular. They have all been in the SEO industry for many years and have vast experience in dealing with all kinds of websites and ranking issues. Learn more here on the Hire An Expert page.

For those of you who are curious and would like to know more about me and, the following information may be of interest. If not then don’t bother to read it. It will at least set the record straight and put to rest any gossip that might be spread about where I have gone and why. So here goes…

I’ll start at the beginning…

People often ask me what The Truth Network is or means and why I chose it. The answer is, it was always meant to be a place where people could connect and network with others of like mind and/or discover even greater truths about who they are and why they are here on this planet.

However, what was only meant to be temporary use of this domain turned into something permanent – and it became dedicated to an entirely different purpose – an internet marketing website that dominated the rankings for every major SEO related search term in Dallas for 12 years. In fact, I have been told many times that I am a local legend in the industry.

This is because for at least 10 years I held the number one position on Google for “Dallas SEO” and “SEO Dallas” and no one could knock me down, no matter how hard they tried. And I dare say no one took the title from me, I just let it go from lack of time and attention. I stopped caring for it.

I have allowed myself to become too over-extended in many ways. I have a hard time saying no, even when I know I should. This is because I have a genuine desire to help people, and thus I have put other’s needs before my own for far too long now. This is how morphed into something it was never intended to be and so did I.

I never planned on becoming a top dog in Dallas SEO. Heck, I was the first SEO in Dallas, period, there were no other dogs in town when I started.  I remember when I got my very first local competitor, Mark Jackson with Vizion Interactive in 2005. He gave me a call to introduce himself, and I even contemplated selling my website to him at that time, and for the same reason – to be set free to pursue my passion.

When I started out, I was only doing internet marketing consulting as a way to work from home and be FREE from the time constraints of reporting to a job, so that I could do what I am FINALLY going to do with my life now. But then it grew and took on a life of its own, and so here I am back at the beginning of the journey, just much wiser and better equipped for navigating the next leg.

It’s funny how life works; how it always comes back full circle again and again. You have dreams, things you are passionate about that gratify your soul, and then it happens. You get side-tracked by the world and all it demands for your survival, your responsibilities grow, and you become trapped by them.

And once you give yourself over to the belief that your survival is of the utmost importance and top priority, it gains a very tight grip and becomes your master and reality. It tricks you into believing that you are not free to choose who you will be and what you will do, and goats your ego into maintaining a false facade for reasons like money, status, and recognition, just to name a few.

This personality who identifies herself as a Dallas SEO Consultant, is in fact a construct of my own making, one that I became enamored with and I lost myself in the role. At heart, I am an inspirational writer with a mission to help change the world – one heart at a time.

In fact, my first website, which I started in 1999, the one I used to learn web design and search engine optimization was a poetry and life advice website. I was a Dear Abby of sorts. On average, 25,000 new visitors per month from around the world used to read it – and I received thousands of emails from people thanking me for my motivational words and telling me how much they were helped by them – and how gifted I was at writing about complex emotional issues. But I gave it up…

The demands of managing websites has consumed every waking moment of my time, 15 hours per day, 7 days a week for the past 12 years. I have taken no more than three vacations, and never get any down-time to help manage my stress. I’ve gained over 50 pounds, and will be 50 years old before I know it. My youngest daughter went from being born to seven in a blink. I am in menopause and hormonal, my poor husband. Need I say more? TMI? Too bad, LOL! This is my website and I can say whatever I want! Bottom line, I’m at a tipping point and need a break before I break.

I honestly hope you who know me are happy for me and wish me well and can understand that even though I have LOVED working with you that I have to do this for me now. Otherwise, I’m going to find myself at the end of my life way too soon, and wondering why I never lived it the way I wanted to.

I am not saying I will never return to offering digital marketing consulting as a service to local businesses, but for now I personally will only be doing that for my current employer and finishing up any outstanding work I may owe past clients. If you are one of those that has a job pending, rest assured it will be done to the best of my ability.

It has been a pleasure serving you all through the years, and I hope you wish for me what I wish for you – every bit of happiness and success, whatever that means to you in your life!