You probably came here expecting to find a website about search engine optimization, and you have. But further below, I’m going to digress from that subject matter in order to make a major announcement. It’s about the future of my role as a Dallas SEO Consultant, which might also pertain to your visit.

Wondering Where to Start?

  • If you came here looking for DIY information on how to make your website perform better in the results of the major search engines, then start in the free advice section, or on the What You Need to Succeed page.
  • If you’re looking to hire a Dallas SEO consultant and are in need of internet marketing services, start on the Hire An Expert page.
  • If you’re a past personal client of mine, Shelley Cates, then the below is important information for you to know and I invite you to keep reading.

Open Letter To Whom It May Concern:

I have accepted a position as the Director of Internet Marketing for a Dallas personal injury law firm and couldn’t be happier about my decision. This new job allows me 100% freedom, an unlimited earning potential, and gives me the time I need to focus on recovering my health and well-being. It will also allow me to spend more quality time with my family, and to pursue that which I am passionate about and feel is my true life’s work and service.

Now I’ll have one website to watch over, instead of a couple hundred, and time to do more research and stay abreast of the latest trends in digital marketing. For those of you who look to me for answers, I will be sharing helpful information about Google’s algorithm updates, search engine optimization, social media, content marketing, and website branding, so be sure to sign-up for my feed.

Please be advised if you are a previous client, that I have arranged for Jeff Tropiano to take over as your SEO consultant, if you so desire. I have been working with Jeff and mentoring him in how I do SEO for the past five years and will continue to do so.

Jeff was already in the SEO industry for a couple of years before we met, which gives him at least 7 years experience. The phone number and email advertised on this website funnel to him, and he will be able to assist you with anything related to your internet marketing needs.

The advantage to working with him, if you trust and wish to remain connected to me, is that I will be maintaining a very close relationship with Jeff, and he will have direct access to me and my strategies, and can consult with me on your situation if my input is required.

Jeff is also working closely with my entire team of trusted website and SEO service providers, with whom I have developed tight relationships over the years. I personally think my team is the best of the best, when it comes to internet marketing services, and I have no hesitation regarding putting you in their capable hands with Jeff as the overseer.

If you want to work with him, be advised you will need to pay him directly, not me. Jeff is also NOT responsible for any previous work you may have hired me to do.

If you came here as a potential new client, I strongly advise you to reach out to Jeff. Give him a chance to propose a solution to your digital marketing needs. He has access to the same team I use for my own and my new employer’s website.

Our website and SEO service providers consist of very talented, super savvy individuals, when it comes to search engine algorithms, Google’s in particular. They have all been in the internet marketing industry for many years and have vast experience in dealing with all kinds of websites and ranking issues. Learn more here on the Hire An Expert page.

For those of you who are curious and would like to know more about me and, the following information may be of interest. If not then don’t bother to read it. It will at least set the record straight and put to rest any gossip that might be spread about where I have gone and why. So here goes…

Shelley Cates, Dallas SEO Consultant

Shelley Cates, Dallas SEO Consultant


About My Career as a Dallas SEO Consultant

People often ask me what The Truth Network is or means and why I chose it. The answer is, it was always meant to be a place where people could connect and network with others of like mind and/or discover even greater truths about who they are and why they are here on this planet.

However, what was only meant to be temporary use of this domain, turned into something permanent. It became dedicated to an entirely different purpose, an internet marketing website that dominated the rankings for every major SEO related search term in Dallas for 12 years. In fact, I have been told many times that I am a local legend in the industry.

This is because for at least 10 years I held the number one position on Google for “Dallas SEO” and “SEO Dallas” and no one could knock me down, no matter how hard they tried. And I dare say no one took the title from me either, I just let it go from lack of time and attention. I stopped caring for it.

I have allowed myself to become over-extended in many ways, and have put others needs before my own for far too long now. This is because I have a hard time saying no, even when I know I should, out of a genuine desire to help and guide others. This is how morphed into something it was never intended to be, and so did I.

I never planned on becoming a top dog in Dallas SEO. I was the first SEO in Dallas, period, there were no other dogs in town when I started.  I remember when I got my very first local competitor, Mark Jackson with Vizion Interactive in 2005. He gave me a call to introduce himself, and I even contemplated selling my website to him at that time, and for the same reason, to be set free to pursue my passion.

When I started out, I was only doing Dallas SEO consulting as a way to work from home and be independent, so that I could do what I’m FINALLY going to do now with my life. But then it grew and took on a life of its own. So here I am back at the beginning of the journey, just much wiser and better equipped for navigating the next phase.

It’s funny how life works; how it always comes back full circle again and again. You have dreams, things you are passionate about that gratify your soul, and then it happens. You get side-tracked by the world and all it demands for your survival, your responsibilities grow, and you become trapped by them.

And once you give yourself over to the belief that your survival is of the utmost importance and top priority, it gains a very tight grip and becomes your master and reality. It tricks you into believing that you are not free to choose who you will be and what you will do, and goats your ego into maintaining a false facade for reasons like money, status and recognition, just to name a few.

This personality who identifies herself as a Dallas SEO Consultant, is in fact a construct of my own making, one that I became enamored with and I lost myself in the role. At heart, I am an inspirational writer with a mission to help change the world, one heart at a time.

In fact, my first website, which I started in 1999, the one I used to learn web design and search engine optimization, was a poetry and life advice website. I was a Dear Abby of sorts. On average, 25,000 new visitors per month from around the world would read it.

I received thousands of emails from people thanking me for my inspirational and motivational words, telling me how much they were helped by them; and how gifted I was at writing about complex emotional issues. But I gave up my passion and life’s work for the financial stability afforded by SEO consulting.

The demands of managing internet marketing for a couple hundred websites, has consumed every waking moment of my life, 15 hours per day, 7 days a week. for the past 12 years. I’ve taken no more than three vacations during this time, if you can call them that.

I have to start managing my stress. I’ve gained over 50 pounds, and will be 50 years old before I know it. My youngest daughter went from being born to seven in a blink. I’m in menopause and hormonal, my poor husband, need I say more? TMI? Too bad, LOL! This is my website and I can say whatever I want! Bottom line, I’m at a tipping point and need a break before I break.

I honestly hope you who know me are happy for me and wish me well. Even though I have loved working with you as your Dallas SEO consultant,  I have to do this for me now.  Otherwise, I’m going to find myself at the end of my life way too soon, and wondering why I never lived it the way I wanted to.

I’m not saying I will never return to offering private consulting again, but for now I will only be working for my current employer, and MAYBE a handful of long term clients willing to pay monthly just to keep access to me. I’m still considering it.

I will also be finishing up any outstanding work I may owe past clients. If you are one of those that has a job pending, rest assured it will be done to the best of my ability.

It has been a pleasure serving you all through the years, and I hope you wish for me what I wish for you, every bit of happiness and success, whatever that means to you in your life!